Our mission is to bring you, at our 30,000-square-foot location, the largest selection of the finest quality natural, macrobiotic-, vegan-, vegetarian-based organic, non-GMO produce, bulk, packaged, refrigerated and frozen foods, cheeses and dairy products, vitamins and food supplements, as well as cruelty-free hypoallergenic bath and body products. We sell wellness and cook books, housewares and sundries. We do not carry meat, fish, or fowl. If we don’t have it, we can get it for you. We have volume discounts on Bath and Body and Vitamins.
Established in 1975.
Rainbow started in a garage as a food-buying club in Noe Valley, San Francisco. it was started by followers of an Indian guru as a blessing for the community to provide whole, organic and macrobiotic food to the neigborhood. This goodwill toward the community has continued to underwrite Rainbow’s mission even though it is thoroughly secular at this time. Our motto when opened was food for people, not for profit. The store was patterned after the many collectively-run community food stores such as the Noe Valley Community Foodstore. See the nobawc website for other worker-run businesses.
We incorporated as a cooperative in 1994, limiting membership to employees. We have over 250 member-employees who are from and among the community we serve. We do have a business income, but it is distributed evenly to all the members of the coop.
Our mission has been and continues to be serving natural organic whole food at the lowest prices and educating the community on its value and use.